She was once the face and body of the world's most popular push-up bra.
But Eva Herzigova's frame has undergone several extreme changes since her famous 1994 'Hello Boys' campaign.
The 39-year-old former Wonderbra model was spotted looking painfully thin during a photo shoot in Cannes today.
Dem bones: Eva Herzigova's back bones protruded as she posed on the roof of the Martinez Hotel in Cannes today for a photoshoot
The mother-of-one displayed an extremely bony back as she slipped into a shimmering silver gown on the balcony of the Martinez Hotel.
The backless design revealed her razor sharp shoulder blades, which protruded as she posed for the camera.
During the rooftop shoot, Eva was also photographed in a very tight black corset dress, which just managed to amplify the little curves the blonde still possesses.
Super slim: The former Wonderbra model slipped into a shimmering silver dress for the shoot
This isn't the first time that Eva has been spotted looking extremely slim.
Back in 2009, Eva sparked concern when she looked a shadow of her former self as she frolicked on the beach in St Barts..
Her once buxom decolletage barely filled out her black string bikini top and her clavicle, ribcage and hip bones were clearly visible.
Baby curves: Eva was also photographed in a very tight black corset dress, which just managed to amplify the little curves the blonde still possesses
Eva's weight has come under scrutiny numerous times.
Nine years ago she had to deny that she was taking drugs or had anorexia after pictures emerged of her looking decidedly gaunt.
She claimed she was simply neglecting to take care of herself.
Boost: The dress gave the supermodel a slight boost in the chest area
Eva explained at the time: 'I've never done drugs, because I see the effects they have on people. I don't like the people they become.
'Even the day afterwards when you see them, there is nothing attractive about it. It's upsetting to blame drugs on the fashion industry, because they are everywhere.
'Drugs have never been a temptation. Because I had such strong roots in my family life, I was fine.'
Red-carpet arrival: Following her rooftop shoot, Eva slipped on a dramatic cream embellished gown to attend the premiere of Moonrise Kingdom at the 65th Annual Cannes Film Festival
Dazzling: She accessorised the look with a gold clutch bag and was dripping in diamonds
In 2007 during her pregnancy she she gained more than 25lbs and proudly declared, 'I love being fat' before losing all of her curves again.
In March 2011 she gave birth to her second child, and just two months later she was back on the beach, showing off her post-pregnancy curves in a bikini.
However, she has clearly gone back to her thinnest, judging by these latest pics.
Flashbulb frenzy: The flashbulbs went into a frenzy as she made her way up the steps into the theatre
Following her rooftop shoot, Eva slipped on a dramatic cream embellished gown to attend the premiere of Moonrise Kingdom at the 65th Annual Cannes Film Festival.
She accessorised the look with a gold clutch bag and was dripping in diamonds.
The photographer's flashbulb went into a frenzy as she made her way up the steps into the theatre.
Painfully thin: Back in 2009, Eva sparked concern when she looked a shadow of her former self as she frolicked on the beach in St Barts
